Archive for May, 2011

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Marketing partnerships are getting more and more popular, and why not? They can be great money-saving, sales-producing relationships. Less costs + higher sales = marketing partnership. That’s an equation, which is a no-brainer!

Of course, a marketing partnership takes time to develop and you need to find a committed partner who wants the best for you as well as his company. Read on to find out what exactly entails a marketing partnership, what a marketing partnership can’t fix and some strategies to make a marketing partnership work.

What Exactly is a Marketing Partnership?
A marketing partnership is two (or more) professionals or two (or more) businesses that have similar prospects, common marketing needs and ideally, complementary products or services.

These people unite to combine marketing and sales tactics within a shared target market. Each business remains its own identity, and will continue to market and makes sales outside the partnership. The partnership is not two businesses merging together; it’s two businesses helping one another and sharing marketing resources.

The partners can share:
o Color printing costs, so that they both can create and market professional, four-color brochures, flyers, and other marketing materials they otherwise couldn’t afford
o Shipping costs of supplies that they both use
o Bulk discounts for marketing items they both use
o Sales calls
o Joint marketing materials, touting their complementary products or services

Partners can share any aspect of the marketing campaign they’d like. Partnerships work in every industry and can benefit any size company but work especially well for smaller companies or new companies who don’t yet have the marketing budget to do the more expensive marketing they’d like to do.

As mentioned earlier, the businesses in the partnership can have complementary products or services that they bundle together in sales or marketing materials. An injury attorney and a doctor, for instance can bundle their services together and market to the same target audience without competition – an injured person needs to see a doctor as well as consult a lawyer. Offering a discount for both services will win more clients for both professionals.

A Marketing Partnership is Not a …
…quick fix. If you have sales problems or marketing problems, a partnership will oftentimes not be your answer for a quick fix. First of all, you’ll have a hard time finding a partner that wants to help you out, unless you can help them, and if you’re having sales problems, that’s not likely the case. Also, if you have a problem on your own, it’s likely something that your company isn’t doing right, not something that you can rely on another entity to fix. Remember, partnerships take time to develop and time to work.

… contract. Many partnerships are informal agreements that boost both parties’ bottom lines. They are two businesses combining efforts to meet prospects’ needs that they couldn’t otherwise do on their own. Partnerships should never be some kind of secret takeover of one company.

…free ride on your partner’s abilities. Both businesses need to pitch in to market successfully. If one partner is doing more than the other, that partnership will not last long. You can’t expect someone to offer to do all the work for you without getting something back in return.

How to Choose a Marketing Partner
Keep the following in mind when looking for a partner:

Choose a business with a good reputation. Whoever you partner with will impact your image, so make sure you find a business that the community and/or industry respects. More importantly, make sure you respect this business.

You’ll need to show the potential benefits of the partnership. When you initiate a partnership, you’ll need to convince businesses that the partnership will benefit them as well as you. Do some research and show them why the partnership will work and be profitable for both of you.

Be ready to do the majority of the work, at first. Whoever you partner with may be skeptical at first, so you’ll need to keep yourself involved and committed and take initiative in the first few marketing projects. A great way to attract a partner quickly is to have some clients or customers already lined up, just waiting for the partnership to happen. Producing new clients right away will most likely be enough to entice even the most skeptical partner!

The benefits of a marketing partnership can enhance business for both parties involved and is also a great way to get connected in the industry. If you’re ready to do the work to establish the partnership and keep it up, get out there and start scouting!

Kaye Z. Marks is an avid writer and follower of the developments in online printing and color printing industry.

Videngage?(online marketing seattle) « Orlando SEO | Orlando Web …

Internet marketing company and search engine optimization company

Johnny Vargas Internet Marketing

Marketing is a function of a business to promote its products and services. The underlying objective of the marketing function is to make the product or service stand out amongst competitors in the marketplace in order to increase revenue by increase in sales as a result of the effective execution of the marketing function

Businesses, depending on their size and financial strength, either have their own designated team to take care of the marketing activities, or they hire professional services of marketing companies to outsource their marketing function. Outsourcing is usually done by smaller to mid-sized companies in order to conserve their limited resources to keep their focus on their core business activities. Its also a choice of some large organizations as well, primarily because leaving the marketing job in the hands of experts without heavily investing, in terms of time and money, in building their own team makes more sense to them, unless there is a good reason not to do so.

Either done in-house or outsourced, there are various traditional marketing techniques that are employed by businesses. Marketing techniques can be seen as the means by which businesses attempt to communicate, influence and remind consumers, either directly or through a third party marketing company, about their products, services and/or their brands.

Traditional marketing techniques are most commonly used tools to juggle with the ‘4Ps’ of marketing – Product, Price, Promotion and Placement. Their eventual goal is to increase sales. Traditional marketing techniques include; Advertising, Sales Promotion, Events and Experiences, Marketing literature, Public relations, Personal Selling, Direct Marketing etc. In addition to the traditional marketing techniques, there are numerous newer and innovative concepts of marketing employed by businesses today, such as, Internet Marketing, Marketing Driven by Business Behaviour and Search Engine Marketing etc.

Lets look into some of the traditional marketing techniques first.

Advertising: It includes print and broadcast ads, packaging inserts in the newspapers, movies, brochures and booklets, posters and billboards.

Sales Promotion: Product and service promotional activities to increase sales by means of short term incentives to encourage the consumer to buy the product or service, such as, Discount Coupons, Premiums, Contests and Games.

Events and Experiences: It includes sponsoring sports and entertainment events, experiential sales through arranging factory tours for the customers, increasing business’s interest in charitable and noble causes and participating in the promotion of events related to arts.

Public Relations: Its another communication technique employed by businesses and marketing companies. It includes, Public Speeches, Seminars, Lobbying, Annual Reports and Publications, such as, Newsletters. This technique also helps increase the credibility of the business and positively influences the demand of the products and services.

Personal Selling: Involves Sales Presentations, Sales Meetings, Incentive Programs, Providing Samples, Arranging Fairs, Trade Shows and Exhibits.

Direct Marketing: It includes Mailing Product Catalogues, Direct Letters to the potential customers, Telemarketing, Electronic Shopping, TV Shopping, Direct Fax Mails and Direct Emails.

Here, its imperative to highlight that the above list is in no way an exhaustive listing of marketing techniques that are used by marketing companies. Its a list of tried and tested techniques that work in most scenarios and it should be taken as a guide to the normal practice in the marketing world. Nevertheless, any business owner or any marketing company could come up with a new, innovative and workable marketing idea that could do wonders for the promotion of a particular business. For example, when PC sales was stagnant due to high competition and lack of variety for consumers, Michael Dell of Dell Computers, came up with the idea of providing PC on demand by linking his production line with on-line ordering system, where customers could place an order for a customized PC. This way, consumers got an opportunity to design their own PCs without bearing the extra costs of a tailor made design. This particular idea was highly welcomed by the customers and within no time Dell’s sales figures topped the chart in the industry. Now lets take a look at some of the non-traditional and innovative marketing techniques employed by marketing companies.

Internet Marketing: Marketing of products and services over the Internet is referred to as Internet Marketing or Web Marketing or sometimes called as On-line Marketing. The biggest advantage that comes with Internet Marketing is its low cost and global outreach. By having a strong Web presence, many businesses are rapidly choosing Internet Marketing as their primary marketing technique.

Search Engine Marketing: SEM comes within Internet Marketing, Its a technique used for the purpose of promoting websites by enhancing their chance of getting a hit from the relevant web surfer. This technique increases the visibility of the website in search engines by optimization methods. When a web surfer searches for an item, an optimized website that closely relates to that search query is automatically displayed amongst the top listings.

Marketing Driven by Business Behavior: Positive business behaviour goes a long way in properly recognizing and meeting the needs of the customer. In order to effectively identify and meet customer requirements, businesses need to be structured accordingly. Therefore, until and unless every single employee of a business does not recognize that the success of the business depends not only upon the collective effort of the whole company, but also upon his/her individual contribution into the business, the business’s progress is hampered. For sustainable success, Business Behaviour Marketing technique is a very important ingredient, which dictates that the staff’s ability to listen to the customer and to provide products and services according to the requirements of the customers is the key.

Keeping in view the eventual goal of marketing function, which is to increase sales, marketing companies provide a number of services to exploit various marketing techniques for the benefit of their client’s business. A successful marketing company would carefully juggle with available traditional and modern marketing techniques for the benefit of the stakeholders.

David O Waters –
http://www.quotebean.co.uk

More information on marketing companies and their techniques could be found at this link –
http://www.quotebean.co.uk/Marketing-Companies/Index/

Some Advice You Want to Start Affiliate Marketing! | Easy Online …

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You Must Consider Quite A Number Of Things When Building Your Website

How to drive more traffic to a site is a little harder now than it used to be. The one and only thing which used to be important was to include the appropriate keywords into your site content and into the html programming of the page …

Who is SocialSonya

If you were to visit your local bookseller, or browse through an online bookstore, to peruse their selection of marketing titles, it would be quite easy to become confused and overwhelmed. The volume of information on how to improve your company’s marketing strategy increases exponentially every week. As an entrepreneur or small business owner, how do you cut through the noise to determine how to effectively bolster your marketing efforts?

What constitutes effective marketing?

In developing your marketing strategy, you could focus on any number of functional areas. Does effective marketing mean concentrating on raising brand awareness? Perhaps, but branding is a long-term play that requires attention on an ongoing basis. Moreover, focusing only on brand awareness does not help you convert brand recognition into actual sales.

What about concentrating on increasing market share? Building market share is also a longer-term strategy, but allocation of marketing investment and opportunity costs need to be considered. It is conceivable that you may need to sacrifice profitability in order to gain the market share you are seeking.

Is a strong competitive strategy equivalent to a sound marketing strategy? Maybe. You should generally be aware of what your competitors are doing. However, it would be difficult to remain on the leading edge of innovation or to grow effectively if you are constantly looking over your shoulder at what your competitors are doing. An excessive focus on competitive strategy could also have the unintended consequence of your products and services losing differentiation within your key markets and looking fairly similar to the products and services of your competitors.

Certainly, market education would be important and teaching key decision makers the benefits of using our products or services? Not to the degree that some companies practice this. An exclusive focus on market education should make you question whether your company is focusing on a profitable market segment. Traditional wisdom recommends that you address an existing need, rather than trying to persuade the market to purchase your product or service. Should you choose to adopt this approach, you should be prepared to invest a significant amount of time and resources to achieve this objective.

What about improving internal marketing coordination? This should simply be considered part of your day-to-day operations, rather than a strategy to incorporate into your marketing plan. This also happens to be arguably one of the significant shortcomings of professional services marketing. Firms that focus too much on coordinating marketing programs instead of addressing actual market needs tend to lead a company’s focus away from its clients. Why waste your time and resources on marketing programs that do not directly support your clients or end up benefitting your company over the long-term?

What matters most in marketing is your company’s ability to continually generate revenue. Everything else should be aligned with this superordinate goal. This may appear to some to be stating the obvious but we cannot emphasize this strongly enough. It is a strategic imperative for small businesses to find the right balance between creating marketing programs designed to achieve both long-term and short-term benefits. Ultimately, it does not matter how clever your marketing programs are. If you do not find ways to attract new clients or bring in the cash, you are sabotaging your business’s viability.

When Marketing Fails

Successful companies with strong marketing strategies abound. However, to drive home the risks of mismanaging your marketing program, we have selected an anti-case study – an example meant to illustrate the perils of ignoring marketing fundamentals.

Two of our team members spent a significant amount of time working with a company that provided business-to-business advisory services in Asia. We will refer to them as ACME Risk Solutions Limited [1]. This company made a number of elementary mistakes that severely impacted their ability to deliver value to their equity holders.

• ACME Risk Solutions’ Head of Business Development failed to coach or lead its marketing team. Led by a former lawyer with no marketing or business development experience, the team was blind to the needs of the market. Most of the team members lacked expertise in setting firm strategy. Instead, the department head had them focus on tangential functions, such as research, public relations, events, and publications. He also failed to providing education or support in their development. As a result, the department head and the team failed to capitalize on opportunities for increasing revenue.
• The team’s myopia was evidenced by the unsuccessful launch of marketing strategies that made numerous promises, but which failed to deliver and ultimately disappointed their clients, as well as senior executives in other departments.
• Marketing programs were rolled over from one fiscal year to the next, even though they were not meeting performance measures and not contributing to the bottom line. Aside from a modest budget, there was no profit and loss accountability or expectations for the marketing team to support sales or clients service.
• Because of a combined lack of leadership and marketing experience, the team overlooked traditional marketing tactics that would have demonstrated a return on investment (ROI) in implementing their programs. This caused the programs to quickly lose focus and momentum.
• Having lost credibility, the marketing team ignored clear financial data indicating declining profitability for ACME Risk Solutions.

While we found ways to support revenue generation, these tactics are slightly beyond the scope of this article. The core message behind this anti-case study is that, without proper focus and coordination, it is easy for marketing initiatives to lose their efficacy and to miss the objectives set by your company.

Evaluating your marketing campaign

Building an effective marketing strategy or campaign does not require rocket science. We have laid out below a set of five diagnostic questions for you to use as a starting point in keeping your marketing initiatives on track:

1. Do you have the right team? Do you have an accountable leader? Does the team include experienced marketing professionals?
2. Is the initiative truly client-focused? Are you responding to market needs or internal pressures?
3. Does the initiative directly increase revenues? Does your marketing program help you to actually earn money for your company within a specified time period?
4. Are you able to track marketing ROI? Have you set the appropriate performance measures that show how you are allocating your marketing spend and the returns you are generating?
5. Are you capitalizing on changes in market trends? Are you aware of the current changes in the market? Are you close to your clients? Have you sensed any opportunities from changing trends? Are you being honest with your evaluation?

Crafting your marketing campaign does not have to be complicated but you do need to ask yourself hard questions. How are we generating revenue? How effective are we at generating revenue? Who are the clients that contribute the most to our bottom line? What can we do to deliver more value to them in a way that also helps us to become more profitable as well? Simplify where possible. With a dedicated focus and the right team, you can ensure a continual path to profitability for your small business.

[1] DISCLAIMER: “ACME Risk Solutions Limited” is a fictitious reference used to disguise an actual company. Any resemblance of this reference to any existing entities is unintended and purely coincidental.

For related articles, kindly visit our Venture Marketing Blog at http://www.catalyst.hk.

GERARD ESCALER is Managing Director of Catalyst Innovation Group, a venture marketing boutique that partners with small businesses to craft socially-responsible and results-driven marketing strategies. A Chief Marketing Officer with a fourteen-year track record, his experience includes marketing investment, growth strategy, competitive strategy, brand strategy, media relations, integrated marketing communications, client relationship management, advertising, event and sponsorship planning and marketing research development. Gerard serves as a non-executive director for TrendsFormation Capital, a Hong Kong-based investment company. For more information, kindly visit: http://www.catalyst.hk

Apple to Google: See, We Can Sell Advertising Too with iAd …

iad lets apple compete with google mobile advertising.

PPC Search Engine Internet Marketing Secrets | Best SEO …

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Permission Network Marketing Strategy

What is permission marketing? Seth Godin actually wrote the book on permission marketing, but it can be described as simply getting your prospects permission before you start marketing to them. The book Permission Marketing is a general …

Marketing Companies – Marketing Techniques

Marketing is a function of a business to promote its products and services. The underlying objective of the marketing function is to make the product or service stand out amongst competitors in the marketplace in order to increase revenue by increase in sales as a result of the effective execution of the marketing function

Businesses, depending on their size and financial strength, either have their own designated team to take care of the marketing activities, or they hire professional services of marketing companies to outsource their marketing function. Outsourcing is usually done by smaller to mid-sized companies in order to conserve their limited resources to keep their focus on their core business activities. Its also a choice of some large organizations as well, primarily because leaving the marketing job in the hands of experts without heavily investing, in terms of time and money, in building their own team makes more sense to them, unless there is a good reason not to do so.

Either done in-house or outsourced, there are various traditional marketing techniques that are employed by businesses. Marketing techniques can be seen as the means by which businesses attempt to communicate, influence and remind consumers, either directly or through a third party marketing company, about their products, services and/or their brands.

Traditional marketing techniques are most commonly used tools to juggle with the ‘4Ps’ of marketing – Product, Price, Promotion and Placement. Their eventual goal is to increase sales. Traditional marketing techniques include; Advertising, Sales Promotion, Events and Experiences, Marketing literature, Public relations, Personal Selling, Direct Marketing etc. In addition to the traditional marketing techniques, there are numerous newer and innovative concepts of marketing employed by businesses today, such as, Internet Marketing, Marketing Driven by Business Behaviour and Search Engine Marketing etc.

Lets look into some of the traditional marketing techniques first.

Advertising: It includes print and broadcast ads, packaging inserts in the newspapers, movies, brochures and booklets, posters and billboards.

Sales Promotion: Product and service promotional activities to increase sales by means of short term incentives to encourage the consumer to buy the product or service, such as, Discount Coupons, Premiums, Contests and Games.

Events and Experiences: It includes sponsoring sports and entertainment events, experiential sales through arranging factory tours for the customers, increasing business’s interest in charitable and noble causes and participating in the promotion of events related to arts.

Public Relations: Its another communication technique employed by businesses and marketing companies. It includes, Public Speeches, Seminars, Lobbying, Annual Reports and Publications, such as, Newsletters. This technique also helps increase the credibility of the business and positively influences the demand of the products and services.

Personal Selling: Involves Sales Presentations, Sales Meetings, Incentive Programs, Providing Samples, Arranging Fairs, Trade Shows and Exhibits.

Direct Marketing: It includes Mailing Product Catalogues, Direct Letters to the potential customers, Telemarketing, Electronic Shopping, TV Shopping, Direct Fax Mails and Direct Emails.

Here, its imperative to highlight that the above list is in no way an exhaustive listing of marketing techniques that are used by marketing companies. Its a list of tried and tested techniques that work in most scenarios and it should be taken as a guide to the normal practice in the marketing world. Nevertheless, any business owner or any marketing company could come up with a new, innovative and workable marketing idea that could do wonders for the promotion of a particular business. For example, when PC sales was stagnant due to high competition and lack of variety for consumers, Michael Dell of Dell Computers, came up with the idea of providing PC on demand by linking his production line with on-line ordering system, where customers could place an order for a customized PC. This way, consumers got an opportunity to design their own PCs without bearing the extra costs of a tailor made design. This particular idea was highly welcomed by the customers and within no time Dell’s sales figures topped the chart in the industry. Now lets take a look at some of the non-traditional and innovative marketing techniques employed by marketing companies.

Internet Marketing: Marketing of products and services over the Internet is referred to as Internet Marketing or Web Marketing or sometimes called as On-line Marketing. The biggest advantage that comes with Internet Marketing is its low cost and global outreach. By having a strong Web presence, many businesses are rapidly choosing Internet Marketing as their primary marketing technique.

Search Engine Marketing: SEM comes within Internet Marketing, Its a technique used for the purpose of promoting websites by enhancing their chance of getting a hit from the relevant web surfer. This technique increases the visibility of the website in search engines by optimization methods. When a web surfer searches for an item, an optimized website that closely relates to that search query is automatically displayed amongst the top listings.

Marketing Driven by Business Behavior: Positive business behaviour goes a long way in properly recognizing and meeting the needs of the customer. In order to effectively identify and meet customer requirements, businesses need to be structured accordingly. Therefore, until and unless every single employee of a business does not recognize that the success of the business depends not only upon the collective effort of the whole company, but also upon his/her individual contribution into the business, the business’s progress is hampered. For sustainable success, Business Behaviour Marketing technique is a very important ingredient, which dictates that the staff’s ability to listen to the customer and to provide products and services according to the requirements of the customers is the key.

Keeping in view the eventual goal of marketing function, which is to increase sales, marketing companies provide a number of services to exploit various marketing techniques for the benefit of their client’s business. A successful marketing company would carefully juggle with available traditional and modern marketing techniques for the benefit of the stakeholders.

David O Waters –
http://www.quotebean.co.uk

More information on marketing companies and their techniques could be found at this link –
http://www.quotebean.co.uk/Marketing-Companies/Index/

FAKE ADVERTISING: SEX IN A CAN | STRIKEGENTLY.COM

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Email Marketing List Building: Leverage 4x4

Pokemon - Episode 10: Bulbasaur And The Hidden Village (1/2)

Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan it is more likely your Website will be a drain on finances rather than a business builder.

Creating a marketing plan need not be scary or difficult. It does not require a marketing degree or a lot of experience. You do, however, need to put some quality time into writing your plan. There are different ways to write a marketing plan one of which is to create a marketing plan outline (or single summary page) through a five step process.

5 Steps to Creating a Marketing Plan

Those five steps are:

1. Gather and Analyze Information

2. Verbalize Your Main Challenge(s)

3. Develop Your Website Objective(s)

4. Create Strategies

5. Choose Marketing Programs

As you create your marketing plan fill in the knowledge you gained while developing the five steps.

Step 1: Gather and analyze information.

You will need information about your company, competitors, customers, and other industry players to reference while creating the plan. This includes all you can find about how the Internet is currently being integrated in your industry with respect to products, promotions, pricing structures, and distribution channels. From this information, you can complete industry and SWOT analyses as well as identify your target customers.

Step 2: Verbalize your main challenge(s).

Write down the main Internet related challenges you want to overcome as a result of your plan. Referring to these main challenges will help keep you focused while creating your marketing plan You may even want to write your challenges down in question form – “How do we _____________?”. When your marketing plan is completed, it will answer the question “How do I address these challenges?”

Step 3: Develop your Website objective(s).

The objective addresses the “big picture”. Your objective answers the question “How will I overcome my main marketing challenge(s)?” in broad, general terms. If your company’s main site-related challenge is figuring out how to use your Website to help build client business, for example, an objective for your Website marketing plan could be “To enhance online client service as well as build site awareness and interest with clients.”

Step 4: Create strategies for the marketing plan.

Strategies support your objective, defining the general approaches you will take to meet your objective. For example, strategies to support the objective outlined in Step 3 could include 1) improve online communication, information, and education, 2) build awareness of and interest in your company on the Internet, and 3) communicate the Website’s existence and advantages to existing clients.

Step 5: Choose marketing programs (tactics).

Marketing programs are where the action takes place – these are the things you will do to bring your strategies to life. Marketing programs to support strategy 2 in the above example (improve online communication, information, and education) could include 1) sharing experience and observations in your industry through participation in discussion boards, 2) offering an email newsletter, and 3) listing/submitting your site to targeted search engines and directories.

The Write Up

Once you have created a marketing plan summary by working through the five steps, there are numerous ways to create an expanded write up. If you are a company employee, there may be existing format and content you must follow. You can find some write up suggestions in “What to Include in Your Marketing Plan Write Up” at http://www.websitemarketingplan.com/Arts/WritePlan.htm [out].

After the initial plan is created, you should treat it as a work in progress. Tweak and adjust as needed in response to changing conditions. Many companies update marketing and business plans annually when developing budgets for the coming year.

Whether you are a one-person shop or part of a good-sized company, having a Website marketing plan can help your business prosper on the Web.

About the Author

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com, and author of the marketing plan and Web promotion book “How Much For Just the Spider? Strategic Website Marketing For Small Budget Business,” ( howmuchforspider.com/TOC.htm ).

© 2002, 2004 Bobette Kyle. All Rights Reserved.

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Summer.wmv

Auto Blog Samurai Software Introduction -

AutoBlog Samurai is the first and only blogging software that helps you build multiple revenue streams online with a few clicks of the mouse.  

This is one of it’s kind, never seen before software that can create profitable blogs with ease.

Auto Blog Samurai is a quality product and is created by popular internet marketer Paul Ponna who is also the developer and creator of bestselling software products such as Miracle Traffic Bot, Magic List Bot, Disc Mojo and Auction Acrobat.

Now with the AutoBlog Samurai software you can create 10, 50 or even 100 profitable money generating blogs that can each generate $1 to $100 a day in record time!

Introducing AutoBlog Samurai…

A breakthrough content rich profitable blog generation software. This software is one of its kind and is already powering 15,000 blogs around the world!

This is the most robust, easy to use and the most powerful blogging software available online.

There has never been a better time to make money online from blogging. With Google acquiring Blogger.com, and Wordpress becoming the most popular and widely used blogging platform, blogs have become the number one source of information online by attracting free traffic from search engines.
Many blogs are now rivaling the traffic of established news media sites such as CNN, Fox News and other popular networks.

How The Software Works -

So now that you know the power of blogging, you might be wondering, how does AutoBlog Samurai generate money from the blogs you create with the software.

Let me show you how the software works…

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2) Once you do this, the software does all your research and automatically writes unique content for you
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4) The software keeps updating your blog every day automatically without clicking a single button
5) You start receiving free targeted traffic as your blog and content are already keyword and SEO optimized.
    
It’s as simple as that! Your sparkling new money generating blog is created in 10 minutes or less.

Cutting Edge Features -

The software automatically updates your blogs for you every day so you can go ahead and create more profit pulling blogs without having to worry about updating the blogs you already created with the software.

The most powerful feature of Auto Blog Samurai software is that, it can create blogs in any language so that you can target people from various countries around the world. The software supports a whopping 42 languages so you will never run short of untapped niches or worry about saturation or be constrained to audience from one part of the world.

And the most shocking part of it all is that the software automatically writes the content for you in various languages… You do not have to know any foreign languages to use the software!

This is nothing like you have ever seen before and the software is completely compatible with the most popular blogging platforms!

The software is completely scalable to manage thousands of niches and hundreds of money generating blogs on autopilot. You can now manage a massive blog empire of your own right from your desktop without having to go through the hassles of constantly writing new content and managing hundreds of profitable blogs at once.

Auto Blog Samurai for List Building -

If you are a seasoned marketer who wants to build a massive email list using the software, this is a perfect solution for you. Now you can instantly place your opt-in forms in hundreds of blogs and generate thousands of new subscribers and a flood of new traffic to any offer you like!

As you may know, email marketing is the most profitable medium to generate money online. Using AutoBlog Samurai… Lead generation, traffic, and building multiple income streams becomes an absolute breeze.
Wave good bye to all the ebooks, expensive manuals and software tools that just automate one part of your business. With AutoBlog Samurai you have an all-in-one solution that can control blogging, niche research, traffic generation and list building, all under one easy to use platform.

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Special Limited ‘Early Bird’ Discount -

Our beta testers and customers from around the world are already raving about the software due to its incredible proven potential and flexibility. This is your opportunity to grab this breakthrough technology at a very special introductory launch discount.

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Social Media Marketing Tips for Beginners | Webmaster 9

If you are familiar with words like Youtube, Facebook, Linkedin etc then understanding the concept of social media marketing is not a big deal. It is one of the.

Who is SocialSonya

1) MENTORS: In network marketing you absolutely need good mentors to succeed. This is the number one network marketing tip. Managing your own business is not something our society teaches people how to do in the school system. You must have a leader who will not just try to keep you hyped-up, but one who will give you a step-by-step plan of action and guide you every step of the way.

2) TARGET MARKET: Your best target market is not your friends and family members. Yes, you know them and there is a relationship there already, and you might stumble upon a diamond in the rough within your current social group. But it is generally not a cohesive group of entrepreneurs. You best target market will be current network marketers from other companies, or people actively seeking a home-based business. They are looking for what you have to offer. They don’t need to be convinced it is not a pyramid scheme, and getting one person from this group into your business is a top network marketing tip. He will be worth one hundred close friends.

3) LEADERSHIP: We are all genetically wired to follow good leaders. It is a survival instinct. People don’t really join companies for the products or the compensation plans. They join because they feel there is a leader there who could help them succeed. This is network marketing tip number three. If you position yourself as an expert, and help people solve their problems, you will be perceived as a leader, and the natural instinct will be to follow your leadership.

4) PROVIDE VALUE: The absolute best marketing is not Advertisements; it is Education. People don’t care about your company; they care about their problems. So provide them with free education and training to help them solve their problems. If someone has a broken table, for example, you could describe the greatest tools in the world, and they wouldn’t be interested. But if you teach them how to fix a broken table, they will ask you what tools to buy, and probably want to buy the ones that you sell, because now you are perceived an expert. In terms of network marketing tips, don’t pitch your biz-op; help people solve their business and marketing problems, and they will want to join your team.

5) BUILD A LIST: No, I don’t mean a list of friends and family members. You need to collect the contact information from everyone who you are providing value and training to, and keep them updated on a regular basis with a great network marketing tip or two, or info about your business.

Using the Internet, you can stay in contact, and build relationships with literally thousands of people by maintaining and managing a list.

6) TOOLS TO SUCCEED: To go through numbers like these and manage this list, it is essential that you automate some of the work. At Kevin Thomas Marketing we provide a system with lead capture pages, website, auto-responders, and pre-written follow-up e-mails, all customized for you and your business. Additionally, you have access to thousands of dollars worth of the most current and advanced marketing training and network marketing tips on the planet. This is provided for free, to train yourself how to attract thousands of prospects from your target market to your business. This additionally provides you with educational marketing material, to help solve your prospect’s problems, and to position you as a leader.

7) SALES FUNNEL: You need an automated sales funnel to sort through your list and filter out the deadbeats, the job-minded, the lazy and the negative people, and have only the highest quality prospects coming to you, ready to join your business the first time you get on the phone with them.

FUNDED PROPOSAL: Within your sales funnel, as it filters out the people who are not going to be good at network marketing, and the ones who are going to be good but who won’t be that interested in your particular business opportunity, you need to make profits off all of the people who say no to your business. This is done with affiliate marketing, like inexpensive educational products sold within the sales funnel, that are going to help your prospects whether they join your business or not. This is going to give you upfront income for a marketing budget, and to live off of, as you build your primary business. At Kevin Thomas Marketing we have completely integrated this step into your system for you.

9) MARKETING EDUCATION: It is essential that you educate yourself, not just with network marketing tips, but about professional marketing. If you want to build your business with friends and family members, you probably don’t need much marketing training, but statistically, 97% of them will quit before you make any serious profit from them. If you want hundreds of the top players in the industry joining your team, you need to dedicate some time to your education.

10) TRAINING PLATFORM: One of the reasons you got into network marketing was to get your time back. You don’t want to individually train every representative on advanced marketing strategies. You need an automated training platform where you can send them and tell them to watch this webinar or these training videos, and they can learn EVERYTHING you have learned, not just a network marketing tip or two. Your job will be merely to guide them to the right trainings. Kevin Thomas Marketing also provides this for free as part of our system.

11) SYSTEMATIZE: After learning and implementing marketing strategies, you need to develop a system and routine that works for you, your available time, and your budget. There are many free marketing strategies on the internet like using Facebook, Twitter, Youtube, Free Classifieds, Blogs, to name a few. There are also paid ones like Google Adwords, and Banner ads. There are so many you won’t be able to utilize every one of them. But developing a routine, and a marketing plan that fits your personality is a great network marketing tip that will start to tie everything together. The natural evolution of this would be to outsource everything to a virtual assistant and get ALL of your time back.

12) LEADS CHASE YOU: The result of this twelve step plan utilizing each network marketing tip, is that the most entrepreneurial-minded, serious business builders, will come to you, with credit card in hand, asking to join your team. Why, because you have given them the twelve steps to their success when all of the other network marketing companies didn’t even have a step two, or a network marketing tip of any kind, once their friends and family members all said no or quit.

Will this require work? Yes. There is no overnight, get rich method in network marketing. That is the biggest lie in the business. Every one who has ever made it to the top, especially with the old-fashioned method, has put in years of hard work. That being said, the multi-level marketing business model can make you more money than any business that I can think of.

A better question to ask would be: If I put in the work, will this method work for me? Is chasing friends and family members working? If the answer is yes, then keep doing it. If the answer is no, then learn how to take your business to a professional level. This method has solved the problems of thousands of network marketers who worked hard for years and just could not get the traditional MLM methods to keep them ahead of the quitters. I’ve seen people implement these strategies and make more money in six months than they had in six years in the industry. This is the way the top earners are REALLY building their network marketing businesses, and hitting six and seven figure incomes in one or two years time in the Information age of today.

For more insider secrets on how to quickly and easily incorporate these strategies into your network marketing business, you are invited to visit Kevin Thomas Marketing

BUILD YOUR NETWORK MARKETING BIZ LIKE THE PRO’S

BUILD YOUR NETWORK MARKETING BIZ LIKE THE PROS at Kevin Thomas Marketing, The Secrets to MLM Success. Network Marketers Learn to build their Home-Based Businesses at the Speed of Light with the Amazing Power of Internet.

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Education vs Sales-Based Marketing

The marketing paradigm that can literally make or break your coaching business…

What’s the single most important process determining whether or not your coaching business is successful?

The correct answer to this question can completely change your coaching business forever. It can change your perception of your business. It can change your focus in your business. It can change how you go about operating your business. And most importantly, it can determine the success or otherwise of your business.

We asked dozens of coaches this question and got a broad array of responses. But only 4% of them were even close to the mark! Most coaches answered: quality service; number of clients; pricing; branding; advertising copy.

…And whilst all these issues are critical, the single most important process is your marketing methodology. Whilst you must have all the other elements as well, it’s your marketing methodology that ultimately determines the success or otherwise of your business.

Let us explain…

Nearly all coaches use a marketing methodology that’s a sales-based marketing methodology. This is understandable as most traditional marketing methods teach sales-based marketing methods. We’re all impacted by sales-based marketing at every turn – on TV, newspapers, magazines, billboards, radio – everywhere. And when coaches research marketing methods, they are most likely to learn about traditional sales-based marketing methodologies – print ads (in newspapers, yellow pages, journals, magazines etc), direct telephone calls, radio, flyers, direct mail letters, etc.

But there are several extremely powerful forces at play against coaches employing a sales-based marketing methodology…

Most coaches invariably feel uncomfortable delivering a ’sales pitch.’ Coaches generally have better technical skills than marketing skills. They’re therefore uncomfortable talking about themselves and endorsing the quality of their product. This means they don’t close, and comes across to prospects as a general lack of confidence in themselves, and their product and service.

Sales marketing is extremely expensive – narrowing your net margin on your service. The more you spend to get a client the less net profit you’ll retain at the end.

Generally people are very skeptical and defensive against sales approaches. This exponentially increases the barrier of making a sale. When you employ a sales-based marketing method, most prospects have already closed themselves off to learning about your services due to their natural tendency to put up a defence against sales-based marketing.

There is no trust and rapport built through a sales-based marketing approach. For a prospect to buy from you, there needs to be an element of trust. Your prospect needs to trust that you can deliver on your promises and that they’ll gain a positive return on their investment. This level of trust is extremely difficult to build through a sales-based marketing approach.

You build no reciprocal obligation on the prospect to investigate your offer or purchase from you. It’s a natural human tendency to reciprocate in kind what’s been given to you. You can not build reciprocal obligation through sales-based marketing.

You attract price sensitive shoppers and ‘tyre kickers’ that take up a lot of your time and result in extremely low conversion.

It’s difficult to maintain contact with prospects for long enough to build rapport and trust – it generally takes 4 to 6 contacts before a prospect will buy from you.

So, we can hear you shouting “If sales-based marketing is not going to be effective, what’s my alternative to get clients?”

And the answer is… Education-based Marketing. Education-based marketing is simply the process by which you attract and convert highly-qualified clients by giving them what they want – valuable information and advice that solves their problems – and removing what they don’t want, a sales pitch.

Education-based marketing is generally undertaken by delivering Credibility Marketing techniques such as public speaking, information based teleclasses, publications, networking, hotlines, free educational give aways (such as reports, assessments, tools, ecourses), etc.

As opposed to sales-based marketing, education-based marketing means…

- You give your prospect what they really want – highly valuable information. And you take away what they don’t want – a sales pitch.

- You maintain your dignity and feel good about yourself as you never make an effort to sell.

- Your brand recognition and respect will skyrocket! Education-based marketing is the ultimate brand builder. By positioning yourself as the ‘expert’ or ’specialist’ by solving, through your education products, the most pressing issues your niche confronts. You become the only logical choice in your market.

- You can establish yourself as a credible authority as prospects depend on you as a reliable source of valuable advice.

- You significantly reduce your marketing costs – and can in fact get paid to market yourself. This vastly compounds the net worth of every client you attract – you can actually earn double the net profit with only half the clients!

- You don’t have to seek out new prospects – prospects come to you (to have their problems solved).

- You can maintain (mutually beneficial) contact with your prospects through the sales process because they don’t feel pressured by a sales pitch and value your information and advice.

- You reach prospects early during the first stages of their decision making process.

- You attract ‘moderately interested’ prospects that may otherwise be afraid to call you but are not afraid to request your information.

- Due to the high level of trust and rapport built early on you’ll be perceived as an adviser, not a salesperson, making added-value sales dramatically easier.

- You dramatically increase your referrals from prospects as they feel loyal to you – due to a relationship built on trust and reciprocal obligation and your efforts to help them – even if they don’t hire you! And your referrals will come much earlier in your relationship.

- You gain compounded advantage as your information is passed freely between prospects within your niche.

- You gain a competitive advantage because not many competitors are using education-based marketing.

- You achieve a highly leveraged advantage as you can put forward your marketing even when you are not present.

- You save valuable time as you often are delivering your message directly to your most highly qualified target audience.

As you can see, education-based marketing is the exact opposite to sales-based marketing, and can make an extraordinary difference to your business, and your enjoyment of ‘doing’ business. So, ask yourself, “How much education-based marketing am I currently doing?” and “How can I develop a marketing plan significantly comprised of education-based marketing methodologies?”

Simon Clarke has over 15 years of experience as a writer, entrepreneur and business specialist. He is also the founder and Director of the Life Coaching Institute, Australia’s leading coach training organization.

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The economy is rough right now. Marketing Spinal Decompression Therapy to patients, particularly when this is a service not often covered by insurance, is getting more difficult by the day. For many practices the knee jerk reaction is to scale back on everything; including spinal decompression marketing. This can be a fatal mistake for a chiropractic practice, or for any healthcare practice offering spinal decompression.

You need to fight the urge to push that “panic button”. You need to fight the instinct to save dollars by eliminating marketing and advertising. As scary as it might sound, during these tough times you actually need to maintain, or even increase, your marketing efforts!

You might be thinking to yourself, “Why would I want to spend more money on advertising when I have less money coming in?” The answer is obvious. When money gets tight, patients often cut back on care or drop out of care entirely. This is even more true with something that is often not covered by insurance, like spinal decompression therapy. You need more new patients to pick up the slack. You’ll never get them without increasing your spinal decompression marketing efforts.

Now hold on, I said increase your spinal decompression marketing; I didn’t necessarily say you had to spend more on it! You need to market smarter rather than simply throwing more money at the same old advertising campaign. Although it may sound difficult to believe, you can actually increase your spinal decompression marketing efforts without spending more money! In fact, if you really take the time to plan your marketing strategy wisely, you might even end up spending less!

Let’s take at look at how it is possible to successfully market your spinal decompression services in a tough economy, without breaking the bank! I’ve broke this down into 10 easy to follow steps:

1. Analyze your Current Marketing.
2. Ditch the “Duds” and Keep the “Killers”!
3. Make Changes!
4. Look to the Internet my Friend!
5. Take Advantage of all the FREE Spinal Decompression Marketing Available.
6. Re-Acquaint Yourself with Internal Marketing.
7. Use the Power of the FREE DVD and Other Free “Stuff”
8. Ask Yourself, What Makes YOUR Decompression Practice so Special?
9. Get Ready to Spend a lot . . . of Time NOT Money!
10. Continually Monitor and Re-Evaluate your Efforts

Let’s take a look at each step individually.

Step 1: Analyze your Current Marketing.

In this step you need to take a critical look at ALL of your current marketing efforts. Before you can successfully plan any changes to your marketing plan you need to know where you stand. You have to know where you are at before you know where you are going!

This step can be painful at times, but it is absolutely necessary for future marketing success. Take a look at how your various types of marketing are doing. Carefully examine your marketing budget and your 12 month marketing calendar. If you don’t have any sort of marketing schedule NOW is the time to start.

Step 2: Ditch the “Duds” and Keep the “Killers”

Now that you have examined and evaluated your marketing efforts you need to act accordingly. Ditch the duds. Take whatever marketing isn’t working and get rid of it. If that old stale local newspaper ad hasn’t brought in a new spinal decompression patient in months, why would the next 3 months be any different? Stop throwing money at what isn’t working and keep those killer ads. A killer ad is simply those ads that work! It is amazing how often we overlook something so obvious. If an ad isn’t working we need to do SOMETHING with it, which brings us to step 3.

Step 3: Make Changes.

Now that we know what isn’t working, we need to do SOMETHING about it. This something will depend on your marketing budget. At times we need to kill an ad and put that extra cash toward running what is showing a return on investment. Sometimes we just need to look at the ad and reformat it. Making some fresh changes is often all that is needed.

In my opinion making changes that fail is more desirable than simply letting a “dud” ad continue running unsuccessfully. If you make changes to an ad, or run an entirely new ad, at least you have made some effort. Odds are that new ad will get noticed. Even if the new advertising isn’t effective at least you have learned something. Take notes, make changes, and keep moving!

Step 4: Look to the Internet my Friend.

The internet is really taking over as a dominant form of advertising and marketing. If you think you can survive against your competition while ignoring internet marketing you are dead wrong. The days of the local paper newspaper and hardcopy yellow page books will eventually be gone. This is probably not as far off in the future as most of us think! Although marketing decompression on the internet is a challenge, it is also vital for survival.

Internet marketing is a challenge because it is such a dynamic medium. Things are constantly changing and it is a real challenge to keep up and stand out among a sea of competitors. However, if you want to succeed it is a challenge you must continually meet.

If you don’t market your spinal decompression practice on the internet regularly, you need to start NOW. If you already market on the internet then you need to DOUBLE your efforts now. Take your presence on the internet at make it KNOWN. This is not too difficult and often requires you invest little more than time. That’s right, some of the most beneficial and effective internet marketing is absolutely free!

Step 5: Take Advantage of all the FREE Spinal Decompression Marketing Available.

There are a ton of opportunities for FREE spinal decompression marketing available that most doctors miss! In step four I praised the internet. Well here I go again. Open your eyes doctor! Have you paid attention to any newspapers, television shows, or radio broadcasts lately? I challenge you to go a single day without hearing something about MySpace, YouTube, Facebook, Friendster, LinkedIn, Twitter, or one of the other hundreds of free social networking sites. These are opportunities to connect with colleagues, potential patients, and fellow businesses! These are opportunities you need to sieze!

Post a video of your practice on YouTube or MySpace. Create a short infomercial or introduction to spinal decompression video clip which you can also link to from your site’s home page. Offer to ship a free spinal decompression DVD or free information kit.

Email marketing can be free as well. Write an e-book which you can offer for free to those who provide their email address. Offer a free monthly email newsletter on health topics to members of your community. The possibilities with the internet are seemingly endless and they often cost very little but a lot of time!

Not ready for internet advertising? Then take advantage of old fashioned free advertising. Get out in your community. Meet people and introduce yourself and your services. Establish yourself as a local authority on non-surgical relief of back pain. Write an article for the local newspaper. Hold free workshops and lectures on preventing and treating back pain.

These are just some of the FREE advertising available. When the marketing budget gets tighter you need to expand your mind, step out of your comfort zone, and take advantage of the free advertising you have available!

Step 6: Re-Acquaint Yourself with Internal Marketing.
We often get so focused on external marketing that we forget about marketing within our practice. The best source for new spinal decompression patients is often your existing practice members. Keep your patients happy and educated!

When you have happy patients who understand the benefits of spinal decompression, then you must encourage them to tell others. Try implementing patient testimonials in your spinal decompression advertising.

What are other methods of internal spinal decompression marketing? Hold free health care classes and spinal decompression information classes for existing patients. You might also pass out free spinal decompression brochures or loop an educational spinal decompression DVD in the waiting room. You can also pass out free flyers or leave a stack of free spinal decompression audio CDS on the checkout counter. We have products to assist you with all of this!

Other good ideas are holding frequent drawings or contests for existing patients. Holding annual or semi-annual patient appreciation days is also a great idea. With happy patients you will see many new spinal decompression patients as word spreads. This effect is often two-fold when you openly an actively ASK for referrals from your existing patients, so don’t be shy!

Step 7: Use the Power of the FREE DVD and Other Free “Stuff”.
People don’t like to feel like they are being aggressively sold a product or service. We don’t like pushy salesmen and neither do our patients. Offering a free spinal decompression informational DVD or free spinal decompression information kit is a great idea. This allows you to market your services in a non-aggressive but effective manner. More importantly, who doesn’t enjoy getting something FREE? Advertise these free products in your ads and online!

Step 8: Ask Yourself, What Makes YOUR Decompression Practice so Special?
The truth is spinal decompression isn’t all that uncommon anymore. If you don’t have any immediate spinal decompression competition in your area your practice is the exception rather than the rule. Spinal decompression practices are popping up everywhere. You need to ask yourself the same thing patients will be wondering, “what makes YOUR practice so special?” Is it your low fees? Your experience? Is your main advantage late evening and weekend hours?

Once you have your answer, tell prospective patients about it in your advertising! If you can’t come up with an answer then you need to MAKE your practice stand out. Maybe you need late evening or weekend hours. Perhaps lower fees are in order? Although these changes may not be fun at first they are often all that is needed to jump start your practice to the next level.

Step 9: Get Ready to Spend a lot . . . of Time NOT Money!
I won’t lie to you, smart and affordable spinal decompression marketing is a lot of work. When you are trying to maintain or increase your spinal decompression marketing while spending less money you are going to need to put your working hat on. You’ll need your thinking cap and a lot of other hats too!

To save money you are going to be wearing a lot of hats. You’ll probably be designing, editing, and coordinating a lot of your own marketing. If you are new to social networking and other free online advertising there is a bit of a learning curve. It all requires a commitment of your attention and time, but the end result will be worth your effort! Don’t worry, when things pick up and your hard work is rewarded with an influx of new spinal decompression patients you can always delegate a task to someone else.

Step 10: Continually Monitor and Re-Evaluate your Efforts.
You need to constantly monitor and evaluate the effectiveness of your marketing. In a way you are starting all over again at step one. You should be analyzing your marketing no less than on a monthly basis. Make changes, keep what works, and change what doesn’t!

There you have it: a 10 step crash course on affordable spinal decompression marketing in a bad economy. Now you have a basic understanding of how you can actually maintain or increase your spinal decompression marketing in a slow economy. Plan carefully and seize those often missed opportunities for free advertising. Hopefully you have come away from this article with some great tips and hints on successfully marketing your spinal decompression services. For even more help with affordable spinal decompression marketing and patient education, visit our site at: http://www.clinicallysignificantproductions.com. In the meantime get out there and start making the changes needed to market your very beneficial services to patients who need it ; without it costing you an arm and a leg!

At ClinicallySignificantProductions.com we have a wide variety of tools and resources to help you affordably and effectively market your spinal decompression services, while simultaneously educating your spinal decompression patients
From our feature packed full spinal decompression marketing kits to our “mini” decompression marketing kits and spinal decompression waiting room dvds; we have a tool to fit any budget. Our spinal decompresion products are priced from under $30.00 to just $300.00. On top of this we offer totally customized spinal decompression marketing and patient education featuring your practice information and photos of YOUR practice and equipment. New and prospective patients alike are sure to be impressed when they see your marketing totally customized with your photos!

We also offer chiropractic specific patient education and marketing resources. We are also your source for affordable cold laser patient education and marketing.

We now offer hand painted chiropractic works of art as well! All of this at insanely affordable prices. With our focus on customer satisfaction you are sure to be a happy repeat customer.

Check us out today at:
http://www.clinicallysignificantproductions.com

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The Marketing Basics to Any Business

The foundational basics to marketing your business….

I get this questions probably 9-10 times a day and every time it puts a smile on my face. My clients biggest challenge today is trying to market their business efficiently. There is also those clients who think that if they market their business once everything is set. Truth be told you are consistently marketing yourself daily. Its hard to identify the best way to market any business. Almost every business and areas of business require different forms of marketing. The trick is finding the right one for you that works within your budget.

Generally when a client comes to me and asks me about how to market my first question is what kind of marketing have you done so far? My second question is what were the results. Now lets face it you can gauge your marketing results based on expectations. Your marketing delivers you revenue. If you aren’t getting the revenue then the reality is your marketing isn’t effective or if you aren’t doing it correctly.

There are generally two forms of marketing

* Online Marketing

* Offline Marketing

Over the years a few new marketing techniques have now developed.

* Geurilla Marketing

* Technology Marketing

* Viral Marketing

* Referral Marketing

* Affiliate Marketing

* Joint Venture Marketing

* Business Development Marketing

* Exposure Marketing

* Direct Mail Marketing

* Internet Marketing

* Social Networking Marketing

* Email Marketing

The list is endless but lets start off with the marketing basics or in this case MARKETING 101…

You are what you present! This was once given to me by a former marketing guru and over time I tend to agree with this statement. A lot of self proclaimed gurus will tell you to sell the hype, sell the dream but when in truth you need to first present and sell your self. Every interaction you have with a prospect is in deed a marketing opportunity.

So in my terms marketing comes down to exposure. Exposure comes down to how you present yourself to your prospect. When I walk into a store and want to buy a product, 99% of the time it will really go to someone that presents themselves in a professional manner and knows the product in an out. Before you start working on your marketing outlets you need to work on you. How do you look, how do you speak, how do you carry yourself. Confidence is the first step to selling you. If you are unsure, unprofessional, pushy, intimidating, your chances of convincing your prospect is very low.

The second part to marketing yourself is identifying your outlets. Here are things I recommend when starting a business and things you need to carry with you at all times.

a- Business Cards. I carry about 30 business cards a day. I tend to give out about 30 cards a day. You tend to meet prospects everywhere and anywhere. These include traveling, going to the bank, lunches, interviews, meetings, social interactions, dinner, you are consistently on the front line. Depending on your business my biggest suggestion is to have two types of business cards. One is the generic information. The numbers reach your receptionist, assistant and the email goes to the generic in-box. For the more important clients, that deliver impacts, for the people that you directly need to be in contact with I would suggest giving them your direct information. This also helps you with time management. You can order business cards online, print them out yourself or you can get them done at your local professional. A professional business card is only half the battle, the other part is what goes on the card. Remember you are what you present. I tend to have my company mission statement, slogan or core values on my card. I also have my title, contact information and for the savvy internet marketers my technical means of contact. Your logo or brand is also essential. Always get a second opinion to avoid having tacky business cards.

b- Brochures. If you are in a rush you don’t have time to explain to prospects what you specialize in. I usually tend to offer a brochure too with my business card. When you go to a bank, visiting a country, getting medical information whats the first thing you grab? A brochure…. Your prospects ask the same question… What do you do? And why should I come to you?

c- Power points. My recent client had a book-keeping business. She recently informed me she was spending way too much time calling prospects trying to close deals over the phone. She found this time consuming and she would resort to emails and found that she was spending too much time sending email templates. We worked on a power point presentation where she had the option to be on the phone with them while they were perusing through the presentation. Her phone calls dropped by 60% and her revenue increased by 45%. She was closing more deals and now she is even considering hiring more book- keepers… Recent technologies even allow you to send your client to an application where they can see your computer screen during a viral presentation session. Go To Meeting is a great application hosted online that allows you to use their services for an affordable rate if you need to have a ton of online meetings. My client is now even doing her video of herself and a quick demo and sending her top prospects DVD’S of her business, her brand, her services, her rates and then getting on the phone to answer any unanswered questions.

The easier you expose yourself to your prospect the more comfortable they feel. This in turn increases your prospect converting into a revenue generating sale. And remember marketing is all about exposure!!!!

NEXT TIME – I will elaborate more on the other channels of marketing!

http://www.boscoanthony.com

Who am I?

At best, I am simply an entrepreneur! I come from a background of marketing (online and offline), have an extensive sales and business development background and am online business entrepreneur and owner. As a sales coach,I have taken years of training, mentoring and research.

I have been a student to some of the best teachers the industry has to offer and have implemented my learning’s into a fully automated business.

I am committed to transforming my clients business into a cash flow generating profit powerhouse!

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